It will be very interesting to compare this with other Wine Competitions and if the trend continues. Hopefully I can get my hands on them as well and draw some comparison with a similar outcome.
We launched a wine for two South African Cricket Legends, Jacques Kallis and Mark Boucher, in July - The Innings. The partnership was established with one of the oldest family owned wine estates in South Africa, Rietvallei Estate in Robertson. One of the critical factors to me when we started work on this project almost one year ago was that the wine should be Estate bottled and Wine of Origin specific. Concept brands like this need credibility in the bottle as much as it needs the connection with sport celebrities like Jacques Kallis and Mark Boucher. Two wines were bottled and ready for you to order: Sauvignon Blanc (R50) and Cabernet Sauvignon (R65) direct from Rietvallei Estate.
For further information on The Innings please contact:
Marketing: Colyn Truter email@example.com
Orders: Rietvallei Estate firstname.lastname@example.org