Wednesday, September 5, 2012

Wine of Origin Results! Old Mutual Trophy

After raising a question at the feedback session of the Old Mutual Wine Trophy earlier this year I received the results I was looking for. Alex Mason-Gordon was kind enough to send me the list of Gold and Trophy Winners with their Wine of Origin details. The Results were as follows:
Total Gold and Trophy Winners     =          42

Site-Specific & Estate                         =          23 (55%)

Western Cape/Coastal Origin             =          11 (26%)

Wine of Origin Specific                      =          31 (74%) includes Estate & Site Specific

Almost three quarters of the top honours were from a specific region. In doing this I am not trying to say that WC/Coastal Blended Wines are not good wines. I am merely trying to find solid evidence and ways to promote Wine of Origin specific wines and especially Estate Wines. This shows true terroir and skill of the winemakers and viticulturists.
If we were to include silver and bronze medals it will probably give us a lot more information, but i think the most important part here is at the top.

It will be very interesting to compare this with other Wine Competitions and if the trend continues. Hopefully I can get my hands on them as well and draw some comparison with a similar outcome.

And on that note...

We launched a wine for two South African Cricket Legends, Jacques Kallis and Mark Boucher, in July - The Innings. The partnership was established with one of the oldest family owned wine estates in South Africa, Rietvallei Estate in Robertson. One of the critical factors to me when we started work on this project almost one year ago was that the wine should be Estate bottled and Wine of Origin specific. Concept brands like this need credibility in the bottle as much as it needs the connection with sport celebrities like Jacques Kallis and Mark Boucher. Two wines were bottled and ready for you to order: Sauvignon Blanc (R50) and Cabernet Sauvignon (R65) direct from Rietvallei Estate.

I firmly believe that because of the partnership with an established wine brand and winemaker this brand can live up to its expectations. It is not just another brand with wine bought from various places to supply the volume that we need. This wine has a home and is grown, made, produced and bottled on Rietvallei Estate. Already we have seen great interest in the wines from the public and it is available in some Food Lovers Market stores in the Western Cape. Pick n Pay and Makro is in the process of listing the wines and will be available soon. It is not just a brand for the loyal supporters of the players, but the quality is definitely in the bottle for the consumer to enjoy. There is a busy cricket season ahead so we hope that you will all enjoy the wines while supporting the Proteas.

For further information on The Innings please contact:
Marketing:   Colyn Truter
Orders:         Rietvallei Estate