Wine judges/media like them get invited all year round to lavish wine launches, new releases and lunches/dinners by producers aiming to impress with their best wines. Why would a producer spend the money, time and effort to invite knowledgeable connoisseurs like them to the new vintage tasting/launch of their R30 bottle of wine?? It must be very difficult for them to enjoy mass produced entry level wines sold through big retail and aimed at the volume market like most of us do even when they just relax at home and not judging. The reality is that very few consumers get the chance to taste the wines they do and of course don’t have the wine experience and education they have.
|Promoting Great Value from Specific Producers|
|A range promoting Wine of Origin, selling for more than half the price it would under brand owners label.|
My passion has always been brands and consumer behavior and one thing that stands out clearly is the lack of marketing skills in South Africa to grow the wine consumer base. Some producers advertise their R40 wine as if it is worth R400 when you look at the text and imagery. The spirit brands have always been a great focus point for me in the way they structure their products and advertise accordingly to the consumer.
|John B Wines by Rietvallei Estate - great value for everyday drinking!!|
Let's hope that 2014 bring us a great harvest and good luck to all the farmers, viticulturists and winemakers.