|Location, Location, Location|
|Stunning view from only this spot...point of difference!|
The USP of an Estate Wine should be that the wines were Grown, Made, Matured and Bottled on the Estate. Only the grapes grown on the designated piece of Estate land can be used for the production of the Estate Wine. It means that the winemaker’s challenge is to make the best wine every vintage from the grapes that his vineyards give. They cannot source grapes from elsewhere. Everyone says that a wine is made in the vineyard and Estate/Single Vineyard Wines are the ultimate challenge for any winemaker to prove that.
|Hand Harvested Estate Grapes...managing your quality!|
In discussion with quite a few Estate owners I have come to the conclusion that I am not the only one thinking that when an Estate use NON-Estate grapes they should not be allowed to sell those wines under the Estate name. This means that I will not be able to use COLYN as my brand name, but I will have to use a different brand name for these wines.
Why is this important?
We all want South African Wines to sell at higher prices, be sought after and to be the wine of choice for people all over the world. Currently this is not the case and many producers struggle to reach the prices that make it feasible to produce wines. Producers have done a lot to increase the quality of our wines but this is not reflected in our prices internationally. An Estate Wine should be a wine that tells a story about the terroir and history of a specific place. It should be a wine produced in limited quantities creating a supply and demand inequality to drive price. The consumer should feel special to get their hands on a bottle of this wine knowing only a certain amount of this vintage was produced. Estate/Single Vineyard Wines should change the perception of low and mediocre quality and uplift Wines from South Africa.
|Managing your selected Estate Vineyards to produce Top Quality grapes every vintage.|
|Beautiful Estate Vineyards|